The Genius of Self-promotion
If Hippocrates helped medicine become a profession, and the Alexandrians showed that it can and should do research, then marketing taught her Galen-a man whose talent for PR was at least as much as his talent as a doctor. Galen was born in the II century, now our era, in one of the Greek provinces of the Roman Empire in the family of a wealthy and educated architect. At the insistence of his father, the son began to study the art of medicine and traveled a lot, learning from different teachers. Galen had enough money to put off his practice and spend many years studying – making him one of the most educated doctors of his time. Only in thirty one year he finally arrived in Rome and began work…